Xynteo
A global sustainability player finds its voice
Xynteo is an advisory firm with global reach, offices across Europe and Asia, and a client list that includes Shell, Unilever, ABB, and Scania. Their mission is to drive sustainability and innovation — but their brand wasn’t keeping up. As they prepared to scale the company to unlock growth, they needed clarity, consistency, and credibility.
The Challenge
Years of organic growth had left Xynteo with an impressive portfolio but no clear story. Their brand lacked mission, vision, and governance. Visual identity felt outdated, assets were scattered, and teams across continents worked with inconsistent materials. For investors and global partners to buy into their future, Xynteo needed a strong, unified identity.
The Solution
We helped Xynteo define their mission and vision, align their brand architecture, and redesign their visual identity.
To make it scalable, we built a Digital Asset Management system, delivered practical tools (from campaign assets to consultant templates), and trained teams to work with brand governance.
The Result
Xynteo launched a confident new identity aligned with their business strategy. They gained consistent messaging, easy access to high-quality branded assets, and increased recognition across markets. Most importantly, the rebrand supported the successful sale of 65% of the company, providing the resources to expand and scale their impact.
Global ambition, sustainable growth
Xynteo’s transformation shows how brand strategy fuels business strategy. By aligning identity with ambition, they stepped fully into their role as a trusted global sustainability player.
