A three-week fix with a six-month impact
The British Norwegian Chamber of Commerce had been building their presence on the go for years. No guidelines, no system, a logo that fell apart on digital channels.
When a new communications advisor came in and wanted to take the organisation to the next level, the brief was clear: don't reinvent, refine.
In three weeks I refreshed the logo for digital performance, standardised colours and typography, and created a brand system their team could actually use. No rebrand drama. No identity crisis.
Just a functional, purposeful visual identity that reflected the importance of the organisation.
Social media awareness and reach increased 150%. New members joined in the following six months.
And the team finally had the tools to produce content faster — and consistently on brand.
